In marketing services to the B to B community a presence in Social Marketing has become a crucial part of a success formula. The internet is widely recognized as the primary source for most professionals to search for and look into prospective vendors. It is vital that your internet presence is able to grow and flourish. Building credibility as a service provider is the foundation of a successful Social Marketing strategy.
Never stop updating your social media account. Keeping your Social Marketing initiatives current, engaging and informative shows a real-life connection with your buyers. When they are certain that you are active and engaged with them, they will connect with you are a more trusted source. This is a crucial part of the success as a Public Speaker. The more time you devote to building your social media presence, the higher dividends will be attained to your overall success.
Here are some suggestions which will get you started in the right direction.
Post Regular Blogs
Social Marketing is a definite necessity to attain speaking gigs. If you are a speaker, who intends to make a living from leadership speeches, hosting a blog that offering daily leadership strategies will increase your targeted leads to your site. Having compelling and meaningful information and articles will get readers spreading the word about you and your site. There are hundreds of authors out there who are selling books through their blogs, join them. It is a general rule that high-quality content will generate increased interest and credibility.
Create a YouTube Channel
Seeing & Hearing is Believing. If people see you in action, they will be much more likely to have a reason to give consider hiring you. It is well advised that you convey your professionalism in your appearance on posted videos. By adding a link to your site during your YouTube video, you will increase traffic to your branded website. The fact is that with most decision-makers and meeting planners, even the most convincing writing will mean little if you do not back up your promises. Watching you in action is vital to gaining credibility. Get your video in front of an energized audience. If you are selling your audience on the YouTube video, it will go a long way to selling prospective clients.
Podcasts Are Your Best Friend
Audio recordings of your shorter speeches or “snippets” can be a very effective way to get the word out about your expertise. Adding a little audio blurb in your audio program telling your audience how to book you for their next event can work wonders! Use of you in action will maximize your Socail Marketing initiatives.
Link Everything Together
Include your website link, some current videos, your blog link as well as testimonial videos, photos, and offers to receive your newsletter. Making yourself more accessible as possible will communicate to people that you are a professional and open for new business. Potential clients will appreciate the convenience of having everything linked together in an accessible format no matter where they may land in your Social Marketing efforts.
Maximize Your Social Bookmarking
Have you posted several videos online? Request your followers to ‘like’ them on Facebook. Motivate your audience to Tweet links to your website or blog. Whenever possible, install as many social bookmarking opportunities as possible. Try to use several different options (StumbleUpon, Pinterest, Instagram). The more you can get people to share, the more the word about you will spread.
Twitter Is Huge
Tweeting your updates is a popular way to keep people informed about your latest thoughts and insights. We would advise that the best way that you can use Twitter is to engage your fans (if it works for President Trump it may work for you) and prospective clients. Being able to engage with you via Twitter will show people that you are still a real human being and that your fans and followers are important to you!
LinkedIn Is the Best Platform For Corporate Speakers
LinkedIn has long been the dominate Social Marketing gateway to attract professionals in almost any field. For professional business speakers, it’s a prudent strategy to concentrate your biggest social media focus into LinkedIn. A goal could be to take the LinkedIn relationships offline. Networking with local prospects in your area target market to attain some consistent gigs as a go-to professional speaker is an option.
Remember to Keep It Clear, Concise and Consistent
No matter which social media tool you are using be direct and clear in all of your communications. Not many decision makers are going to read a page and a half of your hype. People are busy, and they just need enough information to make a decision that will benefit their company. Keep it to the point.
Expand Your Reach
Use Search Engine Optimization for Your Blog. If your blog gets highly ranked by Google, using your social media efforts will enable you to market yourself a bit easier. SEO effectiveness will increase your visibility. A do it yourself plan can be successful by combining titles, tags, and key words into simple strategies to greatly enhance your organic web traffic. Increase your visability by frequent postings and updates.